the former ‘aktel’ re-branded themselves to ‘robi‘ from 28 march 2010. it was the most massive commercial event of present advertising history. i came to know about the new brand name by 15 february though it was something top level secret. suddenly i found myself so special when they offered me to design and develop a new type font for this new brand. it was totally a new experience for me. the maximum share of robi is owned by axiata. so ‘robi’ is using axiata’s brand identity and guideline. i had to follow the style of ‘axiata’ font. the time was too limited and i was new. but that made me desperate. i met the first deadline with a complete developed font which they refused. then the present one came with the effort of another few sleepless nights. i am grateful to my dearest friend and to rifat vai.
so, when i see a billboard saying ‘apnar aktel ekhon’ or ‘jole uthun apon shoktite’ or some other sentences in ‘robi’ font, i do remember the hardest works and loveliest memories 🙂