One of the most popular local telco Aktel re-branded themselves to Robi from 28 March 2010. It was the most massive commercial event of present advertising history.
I came to know about the new brand name by 15 February though it was something top level secret. Suddenly I found myself so special when they offered me to design and develop a new type font for this new brand. It was totally a new experience for me.
The maximum share of Robi is owned by Axiata. So Robi is using Axiata’s brand identity and guideline. I had to follow the style of Axiata Book, a branded Roman font they are using for their identities.

The time was too limited and I was new, but that made me desperate. I met the first deadline with a complete developed font which they refused. After that the present one came with the effort of another few sleepless nights. I am grateful to my dearest friend and to Rifat Nabi.
So, when I see a billboard saying ‘apnar aktel ekhon robi’ or ‘jole uthun apon shoktite’ or some other sentences in Axiata Bangla font, I do remember the hardest works and loveliest memories đ
11 replies on “The New Robi Font”
congrats.
the font is really awesome.
i liked it.
Areeee eita apnar kora?!? Josh hoise sajjad vai. luv it.
*Najim vai
How I download it?
@shohag: this font is owned by axiata (bangladesh) limited and this is only for their branding and corporate use. it’s yet not open for public use. so i don’t think there is a possible way to download it.
thanks.
[…] their brand using own corporate typeface. when its about using bangla, it’s too uncommon. very few companies here using own corporate bangla typeface though most of them keep the practice in terms […]
@shohag: You can find this font from
http://www.robi.com.bd/kothabarta/wp-content/themes/robi/robiunicodemain.ttf
http://www.robi.com.bd/kothabarta/wp-content/themes/robi/robiunicodemain_Bold.ttf
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robi bangla font mail korben plzzz
bhai, i am not allowed to do this. if you really need this font, you can contact robi or their designated agencies who provide them creative services. thanks.
Please Mail Karban Robi Bangla Font
Mail: rmbillal_a@yahoo.com