Missed-call Marketing, the New Hype in the Town

Mobile phone user from Bangladesh. Photo: Dhaka Tribune

After ZipDial, an Indian based missed-call marketing company was acquired by Twitter, a new hype can be felt in the tech scenario of Dhaka. Several companies started following the path, building almost the same thing.

BDCOM, a market leader in SMS and other telemarketing solutions is already doing pilots with some top brands for this missed-call marketing solution. CallSpring, a platform launched by Hackhouse is also started pitching the customers. G&R, the leading ad tech startup is also testing a platform called JossCall.

In Bangladesh, tech entrepreneurs are struggling to determine the exact idea which actually can drive the growth of revenue. Media and Publishing still leading the game but the success is limited within few mainstream top brands.

Less than 10% of our people have the access to internet so far while more than 90% people are using mobile phones. So this a promising area where technology can contribute something.

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