i was writing my dissertation about bangla typography… i am in a hurry – i have just few more hours to complete all the things. when i was searching my archive for some of my works as examples, i’ve found some works which should be shared. they are not something very exceptional but i can remember some good experiences of when they were done.
One of the most popular local telco Aktel re-branded themselves to Robi from 28 March 2010. It was the most massive commercial event of present advertising history.
I came to know about the new brand name by 15 February though it was something top level secret. Suddenly I found myself so special when they offered me to design and develop a new type font for this new brand. It was totally a new experience for me.
The maximum share of Robi is owned by Axiata. So Robi is using Axiata’s brand identity and guideline. I had to follow the style of Axiata Book, a branded Roman font they are using for their identities.
The time was too limited and I was new, but that made me desperate. I met the first deadline with a complete developed font which they refused. After that the present one came with the effort of another few sleepless nights. I am grateful to my dearest friend and to Rifat Nabi.
So, when I see a billboard saying ‘apnar aktel ekhon robi’ or ‘jole uthun apon shoktite’ or some other sentences in Axiata Bangla font, I do remember the hardest works and loveliest memories 🙂
this time it’s something very serious discussion about typography. till february 15, i knew typography from the point of academic activities. i actually didn’t know how it could be used in real life. one of my friends called me then who is working in an largest ad agency of the country. they were looking for someone who can create a full usable set of bangla alphabets. i wasn’t sure but somehow found enough courage to do it. later i came to know it’s for one of the largest mobile phone company who is going to be re-branded within the end of this month. last 30 days i just lived with the alphabets… and the best part is, i’ve came to know about the best typographer i’ve ever met. the deadline was too tight… almost impossible for beginner like us. but we’ve done it somehow! it wasn’t superb but definitely we can treat it as an achievement. congratulations to us!
so, though it’s long time you didn’t see me here, i am feeling good to say you something new… i’ll tell you about the experience soon in my next post.
have nice time 🙂
It took more than 3 months to write something about what happening around me. There were few reasons for the delay:
I was at Shrimangal when the calender was changing. Before I went there, I thought to write a review about the concluding year. But it didn’t happen. Shrimangal tour was wonderful. We were a group of 20 friends and we stayed in a bungalow of tea garden.
If I look back to 2009 as a whole, I don’t know what should I say about it. Most of the time it seemed I am not having a good time though in the meantime I have got the chance to work with some great projects like TripBD.com, Prothom-Alo.com, GoromCha.com.
Once again I have fallen in love! But right now I am with bare hands and mind, looking toward the infinity for a miracle. It’s true and I never lose my faith.
The post working with typography got the highest visit among all the posts of this blog. It’s really wonderful. I am really grateful to them who commented there. They inspired me to create the full set of the typography. It’s really a work of patience. I could find many problems in the set after completing it. The more I am working with it, more I am learning. Hopefully I am going to make it as a ‘font’ so that I can use it when I type a sentence. It’ll need some more detailing and I also have to learn a font creating software. I’ll keep a copy here so that people can download it and check it. so keep in touch.
Typography is known as a boring subject to many of my friends. I also kept the same observation some years back. Now it’s one of my favorite. If anyone wants to grow as a great Graphic Designer, it’s one of the biggest area to show your talent.
When you are good at typography that means you are really good in creating logo, monogram, icon and above everything it presents that you have a very good sense of design compositions.
A Graphic Designer always has to work with many limitations. Spending time with typography is the best practice to learn how to work with limitations.