I’ve started working with designing Facebook apps since February 2012. It was a great feeling after completing the 1st one which was My Special Valentine launched by Airtel. It was a great experience to see how people interact with the big brands.
In the later months Airtel has given us the chance to create few more apps like Bangladesh in My Lens, Ankbo Amra Dekhbe Bishwa and Monsoon in My Lens. Each of these apps have engaged the audiences in different ways and brought some wonderful returns for Airtel.
With these huge experiences I’ve got more chances to work with other brands like 7up, Pepsi, Durex etc. The Durex one worths some highlights as it was planned for a different kind of users engagement. The privacy was the biggest consideration as it’s a vital issue for any engagement with a brand like Durex.
Very recently I’ve got a chance to work with Grameenphone which was a very new kind of experience for me. I got to plan, design and develop the app Bond of Friendship which should be considered as one of the biggest social engagement case studies from Bangladesh.
Well, it seems the journey is just began. Most of the marketers are now talking about these kind of social engagements. This is the easiest and cheapest way to count the direct public feedback.