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The New Robi Font

One of the most popular local telco Aktel re-branded themselves to Robi from 28 March 2010. It was the most massive commercial event of present advertising history.

I came to know about the new brand name by 15 February though it was something top level secret. Suddenly I found myself so special when they offered me to design and develop a new type font for this new brand. It was totally a new experience for me.

The maximum share of Robi is owned by Axiata. So Robi is using Axiata’s brand identity and guideline. I had to follow the style of Axiata Book, a branded Roman font they are using for their identities.

The time was too limited and I was new, but that made me desperate. I met the first deadline with a complete developed font which they refused. After that the present one came with the effort of another few sleepless nights. I am grateful to my dearest friend and to Rifat Nabi.

So, when I see a billboard saying ‘apnar aktel ekhon robi’ or ‘jole uthun apon shoktite’ or some other sentences in Axiata Bangla font, I do remember the hardest works and loveliest memories 🙂

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friends love sleepless nights Typography

long time no see

bangla typography
a new born bangla font, designed and developed from hand crafted pencil lines!

this time it’s something very serious discussion about typography. till february 15, i knew typography from the point of academic activities. i actually didn’t know how it could be used in real life. one of my friends called me then who is working in an largest ad agency of the country. they were looking for someone who can create a full usable set of bangla alphabets. i wasn’t sure but somehow found enough courage to do it. later i came to know it’s for one of the largest mobile phone company who is going to be re-branded within the end of this month. last 30 days i just lived with the alphabets… and the best part is, i’ve came to know about the best typographer i’ve ever met. the deadline was too tight… almost impossible for beginner like us. but we’ve done it somehow! it wasn’t superb but definitely we can treat it as an achievement. congratulations to us!

so, though it’s long time you didn’t see me here, i am feeling good to say you something new… i’ll tell you about the experience soon in my next post.

have nice time 🙂